Loyalty projects

Loyalty projects - or customer loyalty programmes, have been proven to be really good for keeping the existing customers and attracting new customers.

A customer loyalty programme is a way of attracting the customer to the company's (retailer's) products and services. You may choose to offer high service quality, good prices, good location, various lotteries and temporary discounts, either way, the customer loyalty programme will bring you closer to your customers and provide you with valuable information on your customers preferences and behaviour. Used in the appropriate way, it will also bring you a step ahead your competitors, because unlike everywhere else in the world where the loyalty programmes are very popular, here in Latvia they just started appearing.

Users of customer loyalty programmes in Latvia are not yet fully aware of the benefits and advantages such programmes may offer. A customer loyalty programme will help you to provide for more customer benefits and make your partnership with the customer more reciprocal. It will help you to develop your customer database (sex, age, communications tools, services used) and conduct regular customer surveys.

The development of customer database and reciprocity of the relationship will ensure that the right person will be at the right place and the right product will be bought at the right price which is the main prerequisite for successful business.

To say it in simple words, technologically this loyalty programme means customer identification. The target is usually met through the use of various types of cards. The card may either be the bearer of additional information or not. The card that bears additional information will help to review and analyse the information developing a special customer database. The customer goes into the shop (or company) and fills in a form providing various personal details including sex, age, occupation, marital status, hobbies, average monthly spend, number and breeds of pets, etc., which the shop assistant then enters on the database and gives the card to the customer. In conjunction with Tieto Konts and petrol provider Shell Baltic, subsidiary First Data International in Latvia has launched a new project - Shell plus card which is the largest loyalty programme in Latvia so far.